Traffic isn’t your problem. Leads aren’t your problem. System fragmentation is your problem.
The Patient Growth OS™ is an embedded patient acquisition operating system built for high-ticket, self-pay plastic and jaw surgery practices. It replaces fragmented tools, vendors, and manual follow-up with one unified system that captures, qualifies, educates, nurtures, and converts patients over long, fear-based decision cycles.
Instead of managing 5–10 disconnected companies, platforms, and workflows, private practices work with one operating system and one accountable partner: Smart Chic Beauty.
It's enterprise efficiency without the enterprise headache.
Exact orchestration logic is proprietary to Smart Chic Beauty. Diagram shown for conceptual understanding only.
The intelligence of The Patient Growth OS™ does not live in any single tool.
It lives in how:
This orchestration allows practices to:
The most powerful systems are invisible to the patient and undeniable in their desired outcomes.
Ready to see if your practice is structurally ready for this system?
Your website may be driving traffic. Your ads may be generating leads. Your practice may even be busy with consults.
But if interested patients don’t convert consistently into consults, and consults don’t convert into surgeries, you’re not growing.
You’re leaking revenue and wasting time. Most practices try to solve this by:
But none of that fixes the real issue.
High-ticket patient acquisition fails when patient decisions aren’t nurtured and supported. How can they be adequately supported without a smart operating system to guide them?
Are you unintentionally burning ad spend because of an outdated patient acquisition strategy?
Imagine you're a well-known plastic surgery clinic in a major metro area like Houston that specializes in facial and breast-related plastic surgery. Last year you lost an average of 5 self-pay breast surgeries and 1 self-pay orthognathic surgery per month. Not huge volume loss, but if the numbers listed below were your actual self-pay prices, that's nearly a $1.5M annual revenue loss.
Plastic Surgery Lead Leak for a Breast Related Surgeries
# OF LEADS LOST/MO:
5
COST PER SERVICE:
$10,000
LOST REVENUE /MO:
$50,000
LOST REVENUE /YR:
$600,000
Jaw Surgery Lead Leak for Orthognathic Surgery
# OF LEADS LOST/MO:
1
COST PER SERVICE:
$70,000
LOST REVENUE /MO:
$70,000
LOST REVENUE /YR:
$840,000
It doesn't take much lead loss to generate a high six-figure or seven-figure revenue loss for plastic or jaw surgery practices. Five $10K services a month or one $70K service a month can significantly impact your revenue and profit margin.
For practices with 3+ high-ticket services that are all leaking leads, it's easily costing your practice hundreds of thousands to millions of dollars a year in lost revenue, higher ad spend, while overburdening your front desk and support staff to close the gaps they aren't equipped to fill.
It doesn't have to be this way.
Treating them the same costs you patients and revenue every single day as your leads leak away.
A person buying a $200 service behaves differently than someone considering a $10K–$50K+ procedure. If something goes wrong at $200 price point – say a really bad reaction during a facial or Microderm session – recovering is painful, but not catastrophic like it is with a $10K+ procedure.
High-ticket patient psychology is:
Patients often:
A pretty website, consistent social media posts, non-optimized procedure funnels, and a “book a consult now” button that's still dependent on a phone call to schedule the consult won’t solve this gap or resolve patient fear.
You don’t need more marketing. You need a smart patient acquisition operating system to close the gap.
Even strong, elite, and world-class practices suffer from:
Marketing generates attention.
Smart patient acquisition systems like the Patient Growth OS convert attention into booked consults and procedures with the right patients.
The Patient Growth OS™ exists to solve what marketing alone cannot.
Patient Growth OS™ is not a traditional software platform.
There is no separate app. No dashboard your team has to babysit.
No new system for patients to learn.
Instead, the OS lives inside your existing website where patient decisions already happen.
It integrates through:
As patients interact with your site, the system continuously evaluates:
Then it adapts what the leads experience next. Some leads move forward quickly. Others require education, reassurance, or time.
The Patient Growth OS™ supports both without manual chasing by your front desk team or internal marketing team so your conversion rates improve in both the short and long term.
REAL-TIME TRACKING OF KEY CONVERSION METRICS
Smart Chic Beauty monitors your Patient Growth OS so that it is constantly improving your patient acquisition experience by removing friction like calling to book an appointment and quelling fears and uncertainty through online education and nurture.
Most practices attempt to harness growth by coordinating 5-10 vendors.
Patient Growth OS™ replaces that vendor management complexity with:
One vendor. One operating model. One partner who's committed & accountable for your practice's high-ticket service growth.
vs
No more coordinating 5–10 vendors who only produce output, not outcomes. No broken handoffs. No finger-pointing.
Just one operating system designed to drive patient conversion with one growth partner. Smart Chic Beauty.
This OS wasn’t invented in a vacuum or by a team of marketing or healthcare experts. It was designed by a patient who's design and technology expertise saw a need and decided to fill the gap.
After being diagnosed with sleep apnea, I — Shanelle Roberts, Founder of Smart Chic Beauty and Author of The Patient Growth OS — went searching for help.
What I experienced firsthand was a broken system:
It's designed for:
This Is Not For:
Not 100. Not 50.
Only 20 practices. Will yours be one of them?
Not all who want in will qualify. Those plastic and jaw surgery practices who are proactive about mastering patient acquisition through systems not tactics first are rewarded with a:
As long as you remain a client, the pilot pricing for your enrolled services never increases.
There are no surprises and no annual escalations.
Because The Patient Growth OS™ is a personalized system, not a plug-and-play tool, every partnership begins with clarity.
The first step is to secure one of the Founder Artifacts: System Review Edition that includes:
This protects your practice and ours by assessing alignment and practice readiness.
The most powerful systems are invisible to the patient and undeniable in their desired outcomes.
Ready to see if your practice is structurally ready for this system?
YES IF:
NO IF:
The Patient Growth OS™ pilot is a 12-month partnership by design.
This pilot requires dedicated full-time staff, deep system integration, and long-term execution.
Because of that, we do not offer “cancel anytime” exits.
What we do offer is something more meaningful: Accountability. Transparency. Delivery-based protection.
If Smart Chic Beauty fails to deliver agreed-upon system milestones within defined timelines that are fully within our control, your monthly payments are paused until delivery is completed.
This ensures:
This is how enterprise patient acquisition systems are built responsibly.
If Smart Chic Beauty fails to launch agreed-upon Patient Growth OS™ components within the defined milestone timelines due solely to our execution, your monthly payments will be paused until that milestone is delivered.
An example:
If personalized qualification quizzes are not launched within 60 days from pilot kickoff, and all required inputs have been received from your practice, monthly payments are paused until launch is complete.
This pilot is about building the system correctly, not charging ahead without delivery.
Patient Growth OS™ implementation requires timely collaboration. Certain milestones — including personalized quizzes, AI workflows, and education paths — depend on receiving required inputs from your practice, such as:
If required inputs are delayed, milestone timelines adjust accordingly. We will always communicate dependencies clearly and proactively.
High-ticket patients don’t decide overnight.
They decide when you remove fear and build trust with clarity. The faster your practice can do that, the faster you can grow your business.
The Patient Growth OS is the growth infrastructure your private plastic or jaw surgery practice has been waiting for. It gives you what most practices never achieve:
Enterprise efficiency without the enterprise headache.
If you're ready to systematize your practice's patient acquisition and be one of 20 industry leaders that will co-create the future of self-pay healthcare for private practice, reserve your Founder Artifact: System Review Edition to take the next step in becoming a Patient Growth OS pilot program member.
