Book a Strategy Call →
The patient growth OS logo in white
THE PATIENT GROWTH OS

Your Practice Is Already Sitting on Recoverable Revenue.

The patients who consulted and then went quiet. Leads that were never followed up. Candidates who weren't ready then, but would book now if anyone had stayed in touch. The Patient Growth OS™ starts by recovering that revenue. Then it builds the pipeline for what comes next.

Enrollment is by invitation only, following a completed Revenue Leak Audit™. The Audit identifies exactly how much revenue your practice is leaving behind, and what tier of revenue recovery and growth infrastructure is right for where you are now.

For practices ready to consolidate the patient acquisition process for their surgical procedures under one growth partner, there's a path to that too. It starts here.

Already know you have a problem?

Take the $297 Diagnostic →

Find Out What You're Losing.

Find Out What Your Practice Is Losing.

Book a Strategy Call →

See what's included at each tier in the Patient Growth OS ↓

Shhhh... Don't tell anyone, but Christy's boss - a highly skilled, but stressed-out plastic surgeon -  just discovered that high-ticket self-pay patient acquisition doesn't have to be a nightmare.

He described The Patient Growth OS as the same feeling he got after traveling with 360° wheels on luggage for the first time. It was like floating on air without a huge weight holding him back. He arrived refreshed and on top of his game.

The Revenue Problem Every Private Surgical Practice Has & Almost None Have Solved

The patient came in for a consult. She was interested. She said she needed to think about it. Then nothing. No follow-up. No nurture. No second touchpoint. She booked somewhere else six months later or she never booked at all.

That's not a sales or marketing problem. That's a system problem. High-ticket surgical practices aren't built for the volume of follow-up that converts consultations into booked procedures. The gap between "I'm interested" and "I'm ready" is where revenue disappears — and it's almost never measured.

The Patient Growth OS™ closes that gap first. Before any new acquisition. Before any new marketing spend. The pipeline you already have is the starting point — because recovering what's already yours is faster, cheaper, and more predictable than building from zero.

For practices that have solved the basics and are ready to operate at a different level entirely, the system grows with you.

Four Tiers. One Revenue Recovery & Growth System. Your Tier Is Determined by Your Practice, Not Your Preference.

Single Surgeon
Single Location

Basic

Stop Losing Patients You Already Have.

The Basic tier's first job is revenue recovery — converting the unconverted leads already in your CRM, the post-consult patients who went quiet, and the candidates who said "not yet."

Automated 90-day nurture sequences bring them back without touching your coordinator's time. In parallel, qualification funnels route new candidates to online booking so your team is only talking to people who are actually ready.

Runs inside your existing website and CRM. Up to 3 enrolled procedures to start.

Open Enrollment (Via Revenue Leak Audit)

2+ Surgeons
2+ Locations

Pro

The Same Revenue Recovery Engine Built for a Practice That's Already Started to Scale.

Pro does everything Basic does — recover unconverted post-consult revenue, qualify new candidates online, build a 180-day nurture pipeline — across every surgeon and every location simultaneously. Each provider gets dedicated lead routing. Each location runs independently. One system, no coordination overhead.

Multi-doctor and multi-location configuration inside your existing CRM and website infrastructure. Up to 3 enrolled procedures to start.

Open Enrollment (Via Revenue Leak Audit)

Multi-Surgeon
Multi-Location
Multi-State

Elite

One Partner. One Growth System. Everything Under One Roof.

Some practices reach a point where the patchwork stops working. Disconnected tools, multiple vendor relationships, a website that belongs to an agency, and no single partner accountable for how it all performs.

The Elite tier is built for that inflection point — where consolidation under one growth partner becomes the only move that makes sense.

Elite is an invitation-only tier. The path in runs through Basic or Pro.

Invite Only · Requires 6 Months of Basic or Pro Tier

Think you're ready for Elite? The conversation starts with the Revenue Leak Audit.

Multi-Surgeon
Multi-Location
Multi-State

Enterprise

For Practices Whose Surgical Skill Has Outgrown Their Market Presence.

There are practices where the quality of the work is not the constraint. The constraint is reach — nationally, globally, in the rooms where authority is built and reputations are made. Enterprise is the full-stack infrastructure for that practice.

The one-stop growth engine for surgeons who are ready to match their market presence to their surgical skill.

Enterprise is an invitation-only tier. It is earned, not applied for.

Invite Only · Requires 6 Months of Basic or Pro Tier

World-class practices start revenue recovery somewhere. That somewhere is a Revenue Leak Audit.

What Each Tier Is Built to Do

revenue leak research icon
Basic

You've done the hard work of getting patients into consults. The revenue is already in your pipeline, it's just not converting.

Basic recovers it first, with up to three of your highest-value procedures running through a proven qualification and nurture system. When the data shows what's working, you decide what to scale.

System Design icon
Pro

Same urgency. Bigger footprint. Every surgeon, every location, one recovery and acquisition system running simultaneously.

Pro is Basic at scale — with the multi-doctor and multi-location configuration that your current tools were never built to handle.

System Design icon
Elite

You've outgrown the patchwork. You know it. The tools don't talk to each other, the agency doesn't understand surgical acquisition, and no one is accountable for the whole picture.

Elite is for practices at that inflection point, where one partner takes ownership of the growth infrastructure is the only move that actually makes sense. It's not a product you buy. It's a relationship you earn.

Faucet leaking money icon
Enterprise

Your surgical skill is not the constraint. Your ability to convert your market presence is. Enterprise exists for practices that are ready to close that gap, to build the kind of authority infrastructure that matches the quality of the work happening in the OR.

It's the full stack, for surgeons who are done playing small & are ready to bring a worldclass experience to their patient acquisition process.

Image of performance data for OS installed procedures

Get the data on your top 3 procedures and see how qualification and lead nurture help you recover revenue and grow your practice.

Every PGOS Engagement Starts With Up to Three Enrolled Procedures.

This is intentional. The first engagement is a proof of concept, not a commitment to a fixed ceiling. You select up to three of your highest-value surgical procedures. The recovery engine runs on those three. The qualification funnels go live for those three. The nurture pipeline builds for those three. At the end of the proof period, you have data. Not assumptions. Data.

That data tells you which procedures produce the highest recovery rates, which qualification pathways convert, and which candidates in your 90- or 180-day pipeline are ready to move. Then you decide what to add, from a position of evidence, not luck.

The three-procedure starting point is how the system earns the right to scale. It's also how you know, before you commit to broader scope, that PGOS works in your specific CRM environment, with your specific patient profile, for your specific surgical mix.

Practices that grow into the system consistently find that the question isn't whether to scale. It's which procedures to prioritize next.

What's Included at Each Tier

PGOS supports enrolled surgical procedures only, not every service or surgical procedure your practice offers. A practice enrolling 3 of its 10 surgical procedures receives the full tier infrastructure for those 3 enrolled procedures.

Elite and Enterprise details are shared directly with qualified practices following Basic or Pro enrollment.

Core Acquisition Infrastructure

Note: Qualification funnels serve two jobs: filtering unqualified leads before they reach your coordinator, and creating the entry point for the 90-day (Basic) or 180-day (Pro) nurture pipeline. Every enrolled surgical procedure gets its own dedicated funnel.

Feature
Basic
Pro
Elite
Enterprise
High-Ticket Procedure Qualification Funnel (per enrolled procedure)
included icon
included icon
Invite Only
Invite Only
Payment Integration for Paid Consults
included icon
included icon
Invite Only
Invite Only
Single Doctor Booking Integration to Consult Calendar
included icon
included icon
Invite Only
Invite Only
Single Location Booking Integration to Consult Calendar
included icon
included icon
Invite Only
Invite Only
Multi-Doctor Booking Integration
included icon
included icon
Invite Only
Invite Only
Multi-Doctor Booking Integration
included icon
included icon
Invite Only
Invite Only
Automation & CRM Integration

Note: Email and SMS nurture at Basic and Pro run through your existing CRM, not a new platform. Integration is built to your current CRM system, not around it.

Feature
Basic
Pro
Elite
Enterprise
Email Nurture Automation via CRM
included icon
included icon
Invite Only
Invite Only
SMS Nurture Automation via CRM
included icon
included icon
Invite Only
Invite Only
Integration with Practice's Existing CRM
included icon
included icon
Invite Only
Invite Only
Multi-Doctor Support
included icon
included icon
Invite Only
Invite Only
Multi-Doctor Support
included icon
included icon
Invite Only
Invite Only
Optimization & Intelligence

Note: Monthly strategy reviews and A/B testing are built into every tier, not premium add-ons. Optimization is ongoing, not delivered once at launch and never touched again.

Feature
Basic
Pro
Elite
Enterprise
Qualification Funnel Optimization & Monitoring
included icon
included icon
Invite Only
Invite Only
Monthly Client Strategy Reviews
included icon
included icon
Invite Only
Invite Only
Qualification Funnel A/B Testing
included icon
included icon
Invite Only
Invite Only
Nurture Automation A/B Testing
included icon
included icon
Invite Only
Invite Only
OS Performance Dashboard
Basic
Pro
Invite Only
Invite Only
Website Integration

Note: Basic and Pro integrate with your existing website. No rebuild required. No agency transition. The system works inside the infrastructure you already have.

Feature
Basic
Pro
Elite
Enterprise
Integration with Existing Website
included icon
included icon
Invite Only
Invite Only
Website Conversion Optimization
included icon
not included icon
Invite Only
Invite Only
Social & Ad Engagement

Note: Qualification funnels are built for social and ad traffic at every tier. The funnel links are designed to work as ad destinations and social content from day one. Full social management and paid ads will be available for the Enterprise tier.

Feature
Basic
Pro
Elite
Enterprise
Qualification Funnel Links for Ad & Social Engagement
included icon
included icon
Invite Only
Invite Only
Social Media Management
included icon
not included icon
Invite Only
Invite Only
Paid Ads Management
included icon
not included icon
Invite Only
Invite Only
Growth & AI Infrastructure

Note: Advanced AI capabilities, dedicated growth support, and enterprise-level growth infrastructure are available at the Elite and Enterprise Tiers. These are shared in detail with qualified practices at the point of invitation.

Feature
Basic
Pro
Elite
Enterprise
Dedicated Growth Specialist
included icon
included icon
Invite Only
Invite Only
Advanced AI Infrastructure
included icon
not included icon
Invite Only
Invite Only
Enterprise Authority Engine
included icon
not included icon
Invite Only
Invite Only

Elite and Enterprise infrastructure — including AI, website ownership, and advanced authority capabilities — is shared directly with practices that have demonstrated readiness through Basic or Pro enrollment. The table above is not the full picture. It's the foundation.

How PGOS Enrollment Works

Rule 1:
One tier, for all enrolled procedures.

Your practice enrolls in a single tier. Every enrolled procedure operates under that tier's infrastructure. Tiers cannot be mixed and procedures cannot be selectively tiered. This is what makes the system work — consistency across your enrolled pipeline is what produces consistent recovery and conversion results.

Rule 2:
Up to three procedures to start. Recovery begins immediately.

You enroll up to three surgical procedures at execution. The recovery engine activates on day one, existing unconverted leads enter the nurture pipeline before any new acquisition begins. New qualified candidates start routing to online booking in parallel.

By day 90 you have a working recovery system, a live qualification funnel, and an active not-yet-ready pipeline being nurtured automatically. What you scale next is a data-driven decision, not a lucky or unlucky guess.

Rule 3:
Elite & Enterprise tiers are earned, not purchased.

Advanced tiers are invitation-only. The path runs through Basic or Pro — a minimum of 6 months of active enrollment. Invitation is based on growth trajectory, operational readiness, and values alignment — not tenure alone. If you add enrolled procedures or upgrade tiers before your renewal date, a new 12-month commitment applies.

The Path to PGOS Invitation

Step 1:
Revenue Leak Audit™

A structured diagnostic that identifies exactly where your practice is losing revenue — unconverted consults, unqualified leads, pipeline gaps, and CRM failures. The Audit determines your tier eligibility and produces a ranked Revenue Leak Report. You keep the findings regardless of outcome.

Step 2:
Audit Outcome

Shanelle delivers your findings at a Findings Meeting. You receive your tier recommendation, your Revenue Leak estimate, and — if you qualify — your invitation.

Three outcomes are possible:
- PGOS Invitation
- Practice Readiness Engagement
- Values Misalignment Close

All three are honest assessments. None are sales pitches.

Step 3:
Enrollment

You execute your tier agreement. Your cohort slot is confirmed. Up to three enrolled procedures are selected. The recovery scope is defined against your specific CRM and patient profile.

Step 4:
Recovery Begins

Qualification funnels go live. Existing unconverted leads enter the nurture pipeline. New qualified candidates begin routing to online booking. The 90-day pipeline starts building. The system is running in your environment, for your procedures, with your patients.

Practices that see what the system can do in the first 90 days consistently ask the same question: "What do we add next?"

Find Out What Your Practice Is Losing.

Book a Strategy Call →

PGOS FAQs

FAQ 1:
What happens in the first 90 days?

Recovery first. Your CRM is audited for unconverted post-consult leads immediately. Patients who were interested but never booked. They enter the automated nurture sequence before any new acquisition begins. Qualification funnels go live for your enrolled procedures to route new qualified candidates to online booking.

By day 90 you have a working recovery engine, an active qualification funnel, and a pipeline of not-yet-ready candidates being nurtured automatically. For Pro tier practices, this runs across every surgeon and location simultaneously.

FAQ 2:
Why only three procedures to start?

Because the first engagement is a proof of concept. Three procedures is enough to demonstrate that the system works in your specific environment — your CRM, your patient profile, & your surgical mix. It's also enough to generate the data you need to make an informed decision about what to add next.

The cap isn't a ceiling. It's how the system earns the right to scale.

FAQ 3:
What if I already have some of this in place?

Most practices have pieces — a CRM they're underusing, a follow-up process that's inconsistent, a lead form that was built but never optimized. PGOS isn't a tool. It's a system with accountability built in. The question isn't whether you have some of the components. It's whether they're running as an integrated recovery and acquisition engine.

The Revenue Leak Audit will show you exactly where the gaps are.

FAQ 4:
Can I start at Elite?

No. Elite and Enterprise are invitation-only and require 6 months as an active Basic or Pro client. This isn't a gatekeeping mechanism. It's how we ensure the foundation is solid before the system expands into more complex growth infrastructure.

Basic and Pro are not entry-level products. They're where your revenue recovery happens.

FAQ 5:
What happens to leads that aren't ready to book?

They enter the nurture pipeline — 90 days at Basic, 180 days at Pro. Automated, CRM-integrated, running without front desk or patient coordinator involvement. Not-yet-ready candidates receive sequenced touchpoints until they're ready to move or it's clear they won't convert.

Your coordinator only enters the conversation when a candidate is qualified and ready. That's the point.

FAQ 6:
What does "invitation only" mean in practice for Elite and Enterprise?

It means the Revenue Leak Audit and a Basic or Pro Tier PGOS contract is the only path in. There is no application, no waitlist form, and no direct purchase option for advanced tiers. If your growth trajectory and operational readiness support an Elite or Enterprise conversation after 6 months of Basic or Pro enrollment, SCS initiates that conversation. The process is designed this way because advanced tier infrastructure requires a level of operational maturity that the prior enrollment period builds.

FAQ 7:
What are some examples of values misalignment that could prohibit Patient Growth OS acceptance?

The Patient Growth OS™ is built around a specific operating philosophy: that the right patient, qualified correctly and nurtured honestly, is more valuable to a practice's long-term growth than a high volume of unqualified leads pushed through a fast close. That philosophy only works when the practice operating inside the system shares it. Values misalignment isn't a judgment about a practice's quality. It's a recognition that the system and the practice aren't built to produce the same outcomes, and that enrolling anyway would fail both parties.

The Revenue Leak Audit™ surfaces misalignment through observation, not opinion. What we're looking for is evidence, visible during the Audit process itself, that the way a practice currently operates is structurally incompatible with how PGOS works. Here are some examples of what that looks like in practice:

1. A coordinator culture built around volume over qualification. PGOS routes only qualified candidates to your coordinator. If a practice's revenue model depends on converting a high volume of unqualified inquiries through an aggressive booking process, the system's front-end filtering will feel like a threat rather than a asset. We see this during the Practice Manager Interview; when the operational goal is "get them in the door and close them in the room" rather than "put the right patient in front of the right surgeon."

2. No available surgical capacity and no willingness to create it. PGOS recovers revenue from unconverted post-consult leads and builds a pipeline of qualified candidates ready to book. Both jobs require somewhere for those patients to go. A practice operating at or near full surgical capacity — where the surgeon's schedule cannot absorb additional booked procedures — has a ceiling problem, not an acquisition problem. Adding more qualified candidates to a full pipeline doesn't recover revenue; it creates a waitlist the practice can't service and a nurture sequence that delivers candidates to a booking process that has no available slots.

Capacity constraints alone are not a disqualifier. A practice that recognizes the ceiling and is actively working to raise it — through associate surgeon hiring, schedule restructuring, or OR time expansion — is a candidate for a Practice Readiness Engagement, not a Values Misalignment Close. The disqualifier is a practice that has no available capacity, has been made aware of the constraint through the Audit findings, and is not willing to take any structural action to resolve it. That unwillingness is what surfaces the misalignment because it reveals that the practice's actual goal is not growth. A growth infrastructure built on top of a fixed capacity ceiling will produce frustration for both parties and minimal recoverable revenue.

We see this pattern most clearly during the Capacity and Revenue Baseline Assessment, when the Utilization Gap calculation shows that the practice is at or above its Capacity Ceiling and during the Founder Interview, when questions about hiring plans or schedule expansion are met with a firm unwillingness to consider either. A surgeon who is personally at capacity and has no interest in building a team is running a different kind of practice than the one PGOS is designed to serve. The honest answer at the Findings Meeting is that the system cannot help until that mindset changes.

3. Founder resistance to data-driven accountability. PGOS operates on monthly performance data — qualification rates, conversion rates, nurture pipeline activity, revenue recovery attribution. Practices whose founders are not willing to review that data, act on what it shows, or hold their team accountable to defined metrics will not get the value the system is designed to produce. We see this during the Founder Interview when questions about current conversion rates or post-consult follow-up processes are met with resistance, deflection, or an expressed preference to keep those numbers private even from their own advisory partners.

4. Active legal, regulatory, or reputational matters that conflict with a patient-first model. A practice navigating active malpractice litigation, board complaints, or documented patient safety concerns cannot simultaneously build a high-volume patient acquisition infrastructure without creating additional exposure for itself and for PGOS. This is not a permanent disqualifier in all cases, but it is a disqualifier at the time of Audit if the matter is unresolved and material.

5. A pattern of patient experience failures that the practice is not actively working to resolve. The Audit evaluates publicly available signals — including review patterns, response behavior, and digital presence — alongside what the Practice Manager Interview reveals about internal operations. A practice with a documented pattern of patient complaints that the founder attributes entirely to the patients rather than to the practice's processes is not a practice that PGOS can help. The system recovers revenue from patients who consulted and didn't book. If those prospects didn't book because of patient experience failures the practice isn't willing to examine, the recovery pipeline runs the risk of being built on a broken foundation.

6. Misrepresentation of qualifying data. PGOS eligibility thresholds — revenue, surgical capacity, CRM readiness — are verified through the Audit process. A practice that provides materially inaccurate data during the Pre-Audit intake, whether by overstating revenue, misrepresenting capacity, or concealing operational gaps, has demonstrated a values problem in the enrollment process itself. The system requires that both parties operate honestly. That requirement starts at the Audit, not after the agreement is signed.

A Values Misalignment Close is not a rejection of the practice's quality as a surgical operation. It is an honest assessment that the Patient Growth OS™ — as a system with a defined philosophy, a specific operating model, and a revenue recovery methodology built on patient trust — would not deliver the outcomes it is designed to produce in that specific environment at that specific point in time. The Audit Deliverables are yours to keep. The findings belong to your practice. The conversation can be reopened if circumstances change.

The Revenue Is Already There. The Only Question Is How Much Longer You're Going to Leave It Behind.

Every month without a revenue recovery system is another month of post-consult patients going cold, unqualified leads consuming your coordinator's time, and a nurture pipeline that doesn't exist. The Revenue Leak Audit tells you exactly what that's costing your practice, ranked by where the leak is largest, specific to your procedures and your patient volume.You keep the findings either way.

Book a Strategy Call →

Audit capacity is limited to 8 audits per month.

Practices that start here don't stay here. The system is built to grow with you to the level of your ambition.